MarketProof™ — Validate First, Win Clearly
Purpose: Test assumptions and de-risk strategic bets before significant investment.
When to Use
- Evaluating new product or market
- Validating product-market fit before scaling
- Preparing for fundraising with evidence
Deliverables
- Market validation report
- Customer segmentation and personas
- Competitive positioning strategy
- Validation experiment results
- Go/No-Go recommendation framework
Timeline: 2–4 weeks (focused) or 6–8 weeks (comprehensive)
Inputs Required
- Strategic hypothesis statement
- Target customer segments
- Access to potential customers
Output example: "47 customer interviews + landing page validation (12% conversion) confirmed strong demand for [Product X] among [Segment Y]. Recommend building MVP targeting [specific use case]."
Made with Bullet