BrandKit™ — Build Your Brand Strategically
Purpose: Differentiate in competitive markets through strategic positioning.
When to Use
- Launching new product or market
- Repositioning to differentiate from competitors
- Aligning teams around consistent messaging
Deliverables
- Positioning statement with proof points
- Messaging framework by audience
- Brand voice and tone
- Competitive positioning map
- Messaging playbook for all channels
Timeline: 3–5 weeks (core positioning) or 6–8 weeks (comprehensive brand strategy)
Inputs Required
- Target customer segments
- Competitive landscape overview
- Unique capabilities and differentiators
Output example: "Messaging framework deployed across website, sales, and product positioning, resulting in 40% increase in qualified inbound leads."
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